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The British Shoppe owners, Barbara and John Jago-Ford,
moved to the US from England in 1981. A few years later
Barbara had an idea to start up a business selling British
foods and gifts. Pictured to the right
Amy, Barbara and John Jago-Ford.
"It just seemed like the natural thing to do. My parents had
owned various businesses in England and I felt that there was
a local market for British goodies. Very soon we began to get
enquiries from outside of Madison, CT and so we went into the
mail order business too!"
Barbara, who had been a bi-lingual secretary in Europe, then
had another idea;
"Adding a tearoom was really a natural extension to our
business. I have always enjoyed cooking, baking and being
creative in the kitchen. With all these wonderful British food
ingredients at hand I knew that we could offer something that
our customers would really enjoy."
So The British Shoppe moved into their existing premises and
the Front Parlour Tea Room was born.
John Jago-Ford, who had spent 25 years in the Royal Navy as an
avionics electrical engineer, joined the business and things
started to blossom.
"We soon realized that our market wasn't just the British
community, but also the Americans who had either visited the
UK or Anglophiles who enjoy all things British. They all
shared one thing in common; their need of a reliable source
for their favourite British foods and teas."
And the business has naturally progressed from there, John
continues;
"In 1995 I was approached to put The British Shoppe onto the
web. We didn't know at the time what an impact this would have
on our reach and the sales that we would generate. Our web
site has been a great asset and by closely watching the
customer feedback we have been able to add many new lines. An
example of this is our fresh British cheeses. We received so
many requests we knew that we had to find some special cheeses
for our customers."
Today The Front Parlour is a successful combination of the
tea room, shop and mail order in which the whole family are
involved. In the Front Parlour tea room, serving luncheon and
afternoon teas, is Barbara and John's daughter, Amy, who
'volunteers' to help out. The shop has been expanded to
include British gifts as well as specialty foods and the mail
order catalog is now online too!
At The Front Parlour customer service and satisfaction will
always remain the # 1 priority.
Update 2007: Please note we have sold the The Front Parlour
Tearoom and now operate our store in Orlando and our online
wholesale and retail businesses.
Links to our The British
Shoppe online
store and Rather Jolly wholesale
branch.
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